You searched for: ""

The results has been filter on Authors containing Chad R. Maxwell.
ANA has found 2 results for you, in 116 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
October 1, 2015
×

Citation

Choate and Maxwell (2015a, October 01). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight-8581


Videos

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
June 15, 2015
×

Citation

Choate and Maxwell (2015a, June 15). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight